Meet the MacPhersons
Meet the MacPhersons is a local social marketing campaign that takes a family approach to tackling underage drinking. It is based on insight gathered from over 200 young people and 20 parents on the types of dilemmas families with teenagers are often faced with in relation to alcohol.
Meet the MacPhersons raises awareness of the influence that parental modelling, peer pressure and taking part in organised activities can have on a young person's decision to either drink or not drink. The adverse effects that underage drinking can have on the performance and health of young people and the detrimental impact on their life when parents drink too much, are also highlighted.
The campaign encourages families to consider the benefits of making positive choices that are less pro-alcohol. It provides lots of useful resources on ways to prevent and discuss alcohol use with teenagers and where to get help in the local area, if need be.
Click on the links below to find out more about each scenario and listen to audio clips.
This work is based on "Meet the Hendersons" an original concept developed by the three NHS Grampian Alcohol and Drug Partnerships.
Page last updated: 23 January 2017